Mass market shoppers can now effectively turn back the clock, thanks to a new line of skin care products from Neutrogena. After years of research and 10 new technology patents, Neutrogena, which claims the title of the No. 1 dermatologist-recommended skin care brand, has introduced Neutrogena Clinical, which it says features a breakthrough new anti-aging technology known as ION2COMPLEX to revitalize the look of collagen-depleted skin.

To develop Neutrogena Clinical, scientists at Neutrogena looked to the power of bioelectricity, the body’s innate electrical signaling system. Bioelectricity directs physiological activities at the cellular level, meaning it allows cells to “talk” with one another and execute marching orders.

After studying the field of bioelectricity for over two years Neutrogena scientists say they discovered a way to create tiny essential ion-mineral conductors within a topical formulation. Once activated they work like “miniaturized batteries” to simulate bioelectricity and increase positive ion flow, to help minimize visible signs of collagen loss by increasing resilience of the skin for noticeably improved facial definition, and a reduction in the appearance of wrinkles and sagging skin.

The Neutrogena Clinical skin care regimen begins with the application of the ION2COMPLEX Gel Serum, which contains essential ion-mineral conductors, a proprietary fusion of zinc and copper minerals. The serum is immediately followed by the second step of an Activating Cream, either a SPF 30, Eye or Night formula, to “turn on” the conductors in the ION2COMPLEX Gel Serum. Enhanced with Tetrol-E , the Activating Creams maximize the power of the ION2COMPLEX technology.

In self-assessed clinical trial, 100% of subjects using Neutrogena Clinical saw improvement in lines, wrinkles, firming or elasticity.

The three Neutrogena Clinical products are available individually for $39.99 or as a starter system for $49.99. The Lifting Wrinkle Treatment Starter System is comprised of an ION2COMPLEX™ Gel Serum, an SPF 30 Activating Cream and an Eye Activating Cream.